— ROLE

Branding

Digital Design

Graphic Design

Illustration

Logo Design

Motion Graphics

Marketing

Ui/Ux Design

To design the brand with friendly, colorful visuals that make the brand stand out and to focus on user's with more of a learning/growing mindset vs reading for pleasure.

​

The user experience was simplified and streamlined for a more personal experience. Also, I added a new feature of a point system where the user earns points by reading and exchanges those points for discounts on books in the user's favorite subjects.

​

Then, I handled designing the initial marketing collateral, which included organic social media posts, paid social media advertising, and digital

advertising.